The Women’s Game x Adobe

ACTIVATING WITH ADOBE AT NWSL CHAMPIONSHIP FAN FESTDuring the NWSL Fan Fest, Sam and The Women’s Game delivered an incredible conversation powered by Adobe on the Adobe Stage with the crew at Pitchside Coffee. They covered how the NWSL fans continue to inspire them at the KC Current and how Adobe has helped them build their business from the ground up!

Sponsor SinceInvalid Date

Advertise with us

The Women’s Game delivered comprehensive coverage of the 2024 NWSL Championship, combining sharp match previewing with thoughtful, player-driven analysis. The show framed the final within the broader arc of the league’s growth, spotlighting key tactical matchups, standout individual performances, and the significance of the moment for both clubs involved. Post-match, the conversation centered on what the result meant for the league, the evolution of team identities, and the players who defined the championship on the sport’s biggest domestic stage.

Delivering fans an exciting conversation ahead of the NWSL Final.

59%Of viewers on YouTube were between Adobe’s target age demo of 18-44

76KTotal views on YouTube for the live podcast, over-delivering by 10%

70%Completion rate on the audio version of the live show

8Live posts delivered during the live podcast recording, allowing for fans at home to tune in

2.5M+Social impressions delivered for the Adobe Live Pod social posts

Collaboration

Collabed with NWSL and Sam Mewis’ personal account on 2 posts during and following the event, increasing reach beyond TWG platforms