Brentford Owner on the Transfers They Missed and How Analytics Built a Premier League Contender

DescriptionIn this conversation from the MIT Sloan Sports Analytics Conference, Brentford owner Matthew Benham sits down with Rog to explain how smart data, analytics, and innovative thinking turned Brentford F.C. into one of the most efficient clubs in the Premier League. Benham discusses the strategy behind Brentford’s rise—from using early expected-goals models and betting analytics to finding undervalued talent in the transfer market. He also reveals the players Brentford nearly signed before they became global superstars, including Eberechi Eze, Omar Marmoush, and Michael Olise. If you’re interested in sports analytics, football strategy, scouting, and the business of soccer, this conversation offers a rare inside look at how a smaller club competes with billion-dollar teams. ----------------------------------------------------- "Running the Game" is a series from Men in Blazers where we speak to the brightest minds working behind-the-scenes at some of the biggest clubs in the world. We go deep on the business of football, boardroom strategy, and culture building to learn all it takes to run an elite football club today.

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